Thursday, 22 December 2011

Research - Method of reaching target market

The advantage of making and sending the survey online is the fact that the response rate and the response speed is much higher than other methods. It is also a lot cheaper than sending them by post and a lot less time consuming than if I went door to door interviewing people. So I asked family and friends on Facebook to fill in the survey. I sent them the link to my survey in a private message. For example:


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