First I took a picture of my friend's eyes and edited the picture using Adobe Photoshop, adding black around the eyes and making the eyes red to give the impression of 'evil' or blood. I then added the company name around the eyes in red because our survey and interview results show that this is the colour most people associate with thrillers:
This is one of the finished company logos:
However, I felt I could make a more complex design. I downloaded a free trial version of a program called Aurora3Dmaker which allowed me to create 3D logos for our film company. I was able to move the objects in a virtual 3D space and to change colour, size, shape and position of any text or objects, for example:
These are some of the finished logo designs that I made using this program:
In the design above my main aim was to keep it simple and clear and old fashioned.
In the three designs above I wanted to create a very modern looking logo that was also aesthetically pleasing.
In the design above I especially wanted to incorporate our film location into the logo. For the words "The Depot" I attempted to replicate the front destination blinds of a bus with the fluorescent words, black background and a red border.
In the two designs above I wanted to use the colours that our research suggested to use - red and black. I wanted a mixture of modernity and originality.











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